Build a Brand Using Micro-Influencers
July 5, 2023

How to Build a Brand Using Micro-Influencers in India

Micro-influencers—creators with 5,000 to 50,000 followers—provide highly engaged, niche audiences. In India’s diverse online ecosystem, they’re a powerful tool for regional and interest-based branding. Choose your niche wisely: Look beyond follower count—focus on authenticity and engagement rates. Fashion influencers

Google Ads Trends
June 6, 2023

Google Ads Trends in 2025: What’s New and What Still Works

Google Ads remains a cornerstone of paid digital strategy—but the rules keep evolving in 2025. What’s New: I-powered automation: Smart campaigns leverage machine learning for asset combinations, audience bidding, and auto-optimized creative—dramatically improving CTRs. Performance Max surge: These fully